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Unfortunately, many people underestimate the concept of designing a logo. When they look at an icon, they do not admire the work that has gone behind it. But contrary to such a view, developing a good illustration is a high test because hardly anyone agrees with a poorly created design. Anyone can create an illustration, but icons are not just an illustration; it is a graphic representation of a company or entity. They are not just symbols because they are much more than that. What a company is about, what it does is all illustrated by an icon.
So what makes a good illustration anyway?
Many wonder what it takes to design an eye-catching logo. Is it the color, the style or is it some unique element that only designers are aware of? But in reality, all it takes to design a perfect logo is creativity.
Keep it simple
The biggest mistake most people make is over-complicating their design. No one wants to see designers show off their design skills by overworking things that no one can understand. The best thing to do is to keep it simple but creative. Think about the most popular illustrations around and you'll see that they are simple.
Think about the psychology behind colors
Each color represents a different feel related to the brand. Some of the more prominent used colors are the emotions they evoke are:
• Yellow: appetizing, friendly and warm.
• Orange: cost-effective, fun and innovative.
• Red: Aggression, passion and danger.
• Pink: Flirty, girly or feminine.
• Brown: Rustic or rustic.
• White: Simple, clean and clean.
• Black: Class and sophistication.
• Violet: Dignity, luxury and wealth.
• Blue: Success, calm and confidence.
• Green: Environmentally friendly, healthy and natural.
A brand should define a logo; not the other way around
It should be remembered that an illustration should not define a brand but it should be the other way around. The icon should convey the business and its kind.
Think about the future
Every business icon should also be relevant for many years. So all designers should remember that such illustrations should be timeless.
There is a huge competition in the graphics industry. Prospective creative minds are constantly pursuing innovative ideas so that the margin of error is small. You must constantly update and reinvent yourself to match industry standards. Being stationary is not what designers are all about and not what artists should strive to achieve.